Buildingthe Future ofGrassrootswithNike Basketball.
The Team Thad ecosystem is a vertically integrated athlete development platform built to help Nike expand athlete identification, grassroots infrastructure, regional activation, and long-term community impact throughout the Southeast.
A vertically integrated basketball ecosystem — engineered for athlete development, regional dominance, and long-term Nike activation.
Team Thad is a complete athlete development platform — combining elite Nike EYBL competition, year-round technology-driven training, community programming, and a multi-state regional footprint anchored in Memphis.
The ecosystem is built to scale: athlete identification from 3rd grade through EYBL, integrated technology and analytics, NIL and leadership development, and a foundation of authentic community trust.
A uniquely positioned platform for the future of Nike grassroots basketball.
Few organizations in the country combine NBA leadership, Nike EYBL credibility, year-round infrastructure, and regional reach. Team Thad does.
NBA Leadership Credibility
17-year NBA veteran leadership and elite basketball relationships across the league, media, and business.
Existing Nike EYBL Foundation
Already operating inside Nike's top grassroots ecosystem — proven trust, proven execution.
Vertically Integrated Pipeline
A continuous athlete development ladder from elementary school through Nike EYBL.
Southeast Regional Influence
A Memphis-centered ecosystem with multi-state reach across the entire Southeast region.
Technology-Driven Infrastructure
Shoot 360 + analytics + integrated athlete development systems unmatched at the grassroots level.
Authentic Community Trust
Deep grassroots credibility and long-term cultural relevance that brands cannot manufacture.
Ecosystem builders. Long-term infrastructure visionaries.
17 NBA seasons. A career building the next chapter.
17-year NBA veteran, investor, operator, founder, athlete advocate, and technology and business leader. Thaddeus brings elite credibility, capital, and a national network to the Team Thad ecosystem.
The architect of Team Thad EYBL.
Elite grassroots architect, nationally respected basketball developer, mentorship leader, and long-term pipeline strategist. Norton has built one of the most respected grassroots organizations in the country.
A fully integrated basketball operating system.
Eight interconnected pillars. One continuous pipeline. Nike embedded at every layer of the athlete journey.
Team Thad EYBL
Flagship Nike EYBL program. 15U–17U elite competition.
Team Thad EYCL
Boys EYCL circuit — the elite development pipeline.
Jr. EYBL
7th & 8th grade — the bridge to varsity-level talent.
Reform Sports / Shoot 360
Training, performance, and athlete services.
Shoot 360 Cordova
Technology hub. Five courts. Advanced analytics.
Reform Leagues
Year-round league infrastructure feeding the pipeline.
NIL & Leadership
Athlete branding, financial literacy, mentorship.
TN Blazers EYCL
Girls affiliate program — Nike Girls EYCL circuit.
One Pipeline.
Year-Round.
A technology-driven center that gives Team Thad access to athletes as early as 3rd grade.
- Advanced player tracking & shooting analytics
- Recovery, wellness & performance science
- Year-round camps, leagues, showcases & tournaments
- Early athlete identification from 3rd grade upward
Very few grassroots organizations nationally possess this level of vertically integrated infrastructure.
The Nike athlete development ladder.
One continuous track — from elementary school to elite national competition. Continuity, early relationships, and long-term development.
Early athlete identification and foundational basketball development.
Performance, skills, and athletic services across age groups.
Bridge to elite — varsity-level talent development.
Nike EYCL competition — pipeline to the EYBL.
The pinnacle. Elite national basketball competition.
Positioned to anchor Nike Basketball across the Southeast.
Centralized geography. Underserved markets. Event-hosting capability. Direct access to one of the nation's deepest concentrations of basketball talent.
Measurable influence across athletes, families, and communities.
A platform built on outcomes — not promises. Year-over-year engagement across the entire Southeast region.
A scalable grassroots infrastructure platform with year-round regional influence.
Team Thad is positioned as a long-term Nike infrastructure partner — not simply an EYBL team.
Regional Dominance
Anchor Nike Basketball's grassroots footprint across the Southeast region.
Early Athlete Identification
Direct access to elite talent from 3rd grade through Nike EYBL.
365-Day Brand Presence
Year-round activation — not just an EYBL season.
Girls Basketball Expansion
TN Blazers EYCL — a major opportunity in women's basketball growth.
Content & Storytelling
Documentary-grade media, livestream showcases, athlete narrative IP.
Data + Technology Integration
Analytics, tracking, and athlete development data infrastructure.
NIL + Leadership Development
Building the next generation of empowered, visible Nike athletes.
Community Impact
Authentic grassroots credibility — the kind brands cannot manufacture.
Building visibility for the next generation of female athletes.
TN Blazers EYCL is the affiliation. A strategic opportunity to expand Nike's investment in girls basketball through development, leadership, mentorship, and visibility.
Building the next generation of visible, empowered athletes.
Modern. Cultural. Future-facing. A complete media and NIL infrastructure that amplifies athletes — and the Nike brand they represent.
Athlete Storytelling
Documentary-grade narrative content built around real athletes and real journeys.
Livestream Showcases
Broadcast-quality production of camps, showcases, and elite competitions.
NIL Education
Branding, financial literacy, and athlete business education at scale.
Creator Partnerships
Tidal League integration and modern creator-driven content strategy.
Media Training
Camera-ready athletes — the next generation of confident, visible talent.
Nike-Branded Experiences
Cultural content, social campaigns, and brand activations built for impact.
Expanding Nike Basketball beyond seasonal sponsorship.
A long-term infrastructure partnership built around year-round activation, athlete development, regional influence, and scalable community impact.
Infrastructure
- →Shoot 360 hub
- →5-court facility
- →Year-round programming
- →Tech & analytics
Year-Round Activation
- →365-day brand presence
- →Leagues & camps
- →Showcases
- →Community events
Athlete Development
- →3rd grade → EYBL pipeline
- →NIL & leadership
- →Recovery & wellness
- →Mentorship
Regional Influence
- →9-state footprint
- →Southeast anchor
- →Underserved markets
- →Memphis hub
A clean, scalable partnership model.
Three focused investment areas. Built to scale across the Nike grassroots ecosystem over multiple years.
EYBL Operations Support
Funding for elite 15U–17U Nike EYBL operations: travel, staff, coaching, athlete services.
Regional Activation Support
Camps, leagues, showcases, clinics, and year-round Southeast regional programming.
Gear + Community Development
Nike team gear allotments, community giveaways, and athlete leadership initiatives.
A flexible, scalable partnership model designed to grow with Team Thad's expansion across the Southeast — and Nike's long-term investment in the future of grassroots basketball.
Family apparel. Nike capsule opportunities. Community reinvestment.
A small premium merchandise line built for families, alumni, and community supporters — with proceeds reinvested into programming and athlete development.
TTN Swoosh Tee
Memphis Capsule
TTN Script Tee
Signature Series
M-Town's Finest Tee
Hometown Edition
Nation Foundation Tee
Premium Cotton
TTN Graphic Hoodie
Heavyweight Fleece
Memphis Peach Tee
Regional Capsule
A three-year roadmap to a national grassroots basketball model.
- Nike partnership activation
- EYBL operational support
- Camps and clinic launch
- Regional activation kickoff
- Girls basketball expansion
- Southeast showcase series
- Media and content scaling
- Data integration rollout
- Nike regional basketball hub
- Multi-city activations
- National grassroots model
- Scalable athlete platform
Building the future of athlete development.
Together, Nike and Team Thad can build the most influential grassroots basketball ecosystem in the Southeast — and create a national model for the future of athlete development.